Thursday, January 24, 2013

Products Customers Love

In his presentation Driving Disruption, How to Create Products Customers Love at the MindTheProduct 2012 conference, Marty Cagan presents an excellent analysis of product development.

Cagan points out that identifying problems/opportunities is relatively easy.

The hard part is finding the overlap between valuable problems, effective solutions, and the ability of your team to create a solution that will be valued by your customers.

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