It explores a basic premise:
The environment that nutures creative programmers kills management and marketing types - and vice versa.
The development product - the software - is often the reason a company is hatched. But as time goes on the software loses it's importance and is treated as a commodity. This is so wrong because, in addition to providing business value, creative and quality software provides strategic value. It really can be a company's competitive advantage.
But only if development keeps its equal share of importance and influence.